The B1M is the world’s most subscribed-to video channel for construction. Over 18 million people watch our videos each month.
We inspire a better industry by sharing knowledge and expertise with a mass audience. We attract the best young talent by showing construction at its best to millions.
1. There’s a massive perception issue with construction.
Most people don’t really understand this great sector because it’s not very good at shouting about itself. We’re working to fundamentally alter the perception of construction amongst the global human population.
2. Construction can do better.
There’s plenty of room for improvement, and the impact will affect the built environment that almost every human being on earth interacts with. We’re sharing best practice, the latest tech and new ways of working to educate millions and move the dial.
Video is massive.
Like, really big.
To watch everything uploaded to YouTube today would take you 65 years.
Social media networks prioritise video over all other types of content.
85% of all internet traffic will be video by 2023.
More people watch YouTube during primetime in the US than the top 10 US primetime shows combined.
People don’t read,
People don’t want to be bored,
they want to be compelled.
We won’t change an industry by hoping people go out of their way to attend an event or download a document. We need to reach out to them with engaging content, on platforms they already use.
We’re the world’s leading
video channel for construction.
The B1M is led by Fred Mills.
Having worked with a leading UK contractor, Fred founded The B1M to focus on sharing "the best of construction" - improving the industry while helping to attract more people to come and work in it.
Fred has since grown The B1M into the world’s largest and most subscribed-to video channel for construction with over 1 million YouTube subscribers and 18 million viewers each month. It now employs an 11-strong team from its London headquarters.
In September 2020, The B1M was named by The Times as one of the 20 best educational YouTube channels in the world.
The B1M is now one of YouTube’s most celebrated educational channels. It was hand-chosen by YouTube as a “Creator on the Rise” out of all 505,000,000 accounts and is the first construction or built environment channel ever to receive YouTube’s Silver and Gold Creator Awards. It now ranks in the top 13,000 YouTube channels worldwide.
In May 2021, Fred launched a new channel alongside The B1M focused on the shaping the future of construction. "Tomorrow's Build" quickly won acclaim and gained more than 10,000 subscribers in its first 48 hours.
Fred’s videos have amassed tens of millions of views making him a global figure in video publishing and a role model to millions of people interested or already working in construction. Fred is a leading influencer in the sector, frequently speaking at international events and sharing his expertise with schools, colleges and organisations.
Fred’s mission is to fundamentally alter the perception of construction on planet Earth.