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The B1M have been nominated for “best digital service” alongside market leaders Dezeen and Architects' Journal at the 2017 International Building Press (IBP) National Journalism Awards.
The nomination follows a remarkable 12 months for The B1M – its content has diversified to cover the wider built environment industries and its audience has grown almost eight-fold.
The platform is now one of the world’s leading video channels for construction. Over 800,000 people a month watch the publisher’s originally produced videos across YouTube and Facebook, while some 75,000 unique visitors head to TheB1M.com website.
On average the platform gains a new video view every five seconds.
In addition, the business now employs a four-strong team at its London offices and is developing content in “YouTube Space” – a state of the art studio facility at King’s Cross.
Above: YouTube Space London at King's Cross (image courtesy of YouTube).
The B1M’s content focuses on “inspiring a better industry” by sharing knowledge, best practice and compelling stories; inspiring young people to join the sector by showcasing the “incredible projects and feats of engineering it delivers” in video form, on their social media news feeds.
"The B1M platform gains a new video view every five seconds"
Highlights in the past year have included features on Lord’s Media Centre and the new Louvre in Abu Dhabi; an impressive construction tech series; a daring tower crane climb; an award-winning “BIM For Beginners” programme, and a detailed look at the engineering facts behind US President Donald Trump’s proposed border wall.
There's also been a number of Facebook Live streams, including one from The B1M's camera drone above GRAPHISOFT Park whilst filming on-location in Budapest.
Highlights from The B1M's content have included features on Lord's Media Centre (above) and the impressive new Louvre in Abu Dhabi (below) (images courtesy of MCC [above] and TDIC [below]).
The success of The B1M highlights a growing preference for video amongst online audiences. Cisco now project that video traffic will be 82% of all consumer internet traffic by 2021; a 73% increase from its 2016 position.
Indeed, the volumes of online video are overwhelming. To watch everything uploaded to YouTube today alone would take an individual 65 years.
The B1M’s co-founder Fred Mills explained the value proposition of his platform in such context:
“It is important to be heard when working with such a noisy and widely consumed medium. Anyone can make a video, but it’s getting that video seen by an engaged and highly-targeted audience that really matters. That’s where The B1M is now incredibly powerful”.
Above: Fred Mills interviewing Crossrail Chief Executive Andrew Wolstenholme OBE.
As online video continues to grow The B1M are set to become market leaders in the sector, offering brands and organisations a range of ways to reach their unique audience – from product placement and bespoke video creation to highly targeted digital advertising.
Commenting on the IBP nomination, Mills said:
“It’s incredible to be nominated alongside Architects' Journal and Dezeen. We’ve worked hard this past year and to now be considered in the same category as such established players is great recognition for the team. It also sends a pretty strong message about our trajectory.”
The B1M’s Editor Tom Ravenscroft said:
“Being shortlisted for an IBP award alongside two of the industry’s long established titles is fantastic news. This recognition from the industry is testament to both the considerable growth of our platform over the past year and the increasing importance of video within the built environment.”
“We hope that this will be the first of many IBP shortlistings as we continue to grow and produce excellent content for our viewers.”
The nominees in the digital service category are The B1M, Dezeen and Architects' Journal. The IBP’s National Journalism Awards take place in London on 30 November.